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商品編號： 9-584-047 出版日期： 1983/11/03 作者姓名： Quelch, John A.;Court, Alice M. 商品類別： Marketing 商品規格： 29p 再版日期： 1990/05/15 地域： United States 產業： Retail trade 個案年度： 1982 - 1982
商品敘述：
An associate advertising manager at Procter & Gamble is considering several options to strengthen the company''s position in the light duty liquid detergent market. One option is to introduce a fourth Procter & Gamble brand in the category. Provides substantial information on the Procter & Gamble brand management organization.
涵蓋領域：
Advertising;Brand management;Consumer marketing;Product introduction;Sales promotions
相關資料：
, (9-586-065), 13p, by Cynthia A. Bates;, (9-591-107), 17p, by Frank V. Cespedes;, (9-886-501), 0p, by John A. Quelch
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